Mobile and Desktop Trends

In the last several years, the world has been overtaken by smartphones. Today, 91 percent of American adults have a mobile phone and most of them have internet capabilities. The gap between  desktop and other devices usage for browsing the web has  narrowed  considerably. The ONW Ravens website has also seen a jump in visits from mobile sites. Two years ago, the percent of people visiting ONW's website on a mobile phone was around 14 percent. Today, it's nearly 35 percent.

ONW's statistics are far from unusual. Mobile usage is  growing exponentially and according to Smartinsights.com,  last year was the tipping point. Now, more people use mobile phones for surfing the web, than they do on desktops.

There are some other aspects to be taken into consideration. When using a mobile phone, we generally have an idea what we are looking for. All sites suffer from high bounce rates (meaning people jump off the site after browsing one page) As a result,  web designers now have to find ways to showcase their content in a simple, but interesting way.